That’s a male prejudice. We say: Forget that old cliché from a bygone era! Actually, more and more men are discovering the beneficial power of relaxing baths.
19 per cent of men take time at least once a week for a lengthy soak in the bath. Although the percentage of women is still much higher: A good 32 per cent of them get into the tub at least once a week, but the trend is clearly going in one direction: People - including men - love bathing!
Tailored to their needs
The increased selection of bath products aimed at men is probably one more reason why “he” enjoys a soak more often these days. Whilst men used to have to make do with bath additives with “feminine” fragrances such as lavender or rose until a few years ago, they can now treat themselves to brisker bath essences. Cool mint, cedar or lemon grass are just a few examples of product that are tailored specifically to men’s needs.
Men want top quality too.
The products for men are just as effective as those for women, of course.
The discerning man will enjoy the natural ingredients in Kneipp Nourishing Foam Bath Just for Men, the interplay of a masculine fragrance, intense color and long-lasting bubbles makes this bath a holistic experience for the senses. But men in particular will also enjoy other products such as “Walk in the Woods”, “Pure Relaxation” or “Active Muscles”.