We take responsibility - for what keeps us healthy

Image without a name
Image without a name

Product, Process, Planet, People

Our attitude. Our actions.

What is your natural feel-good booster? The scent of spring as you walk along beautifully blooming meadows, dipping into the cooling waters of a lake in summer, the wonderful silence of a snow-covered winter landscape - or somehow everything? Then it is worth becoming aware of the threads on which intact nature, and therefore the basis of life for all of us, hang.


The good news is that we humans can do it. If we rethink and redirect our thinking, we can preserve what makes this world so worth living in. At Kneipp, we are committed to this important task. Because we are convinced:

HUMAN HEALTH IS INEXTRICABLY LINKED TO A HEALTHY ENVIRONMENT.

The task is clear - and this is how we implement it:

The Kneipp commitment to sustainability

Sustainability cannot be compared to a to-do that you simply tick off at some point. It is an ongoing process in which progress is made step by step, in which new challenges constantly arise - and which is ultimately never complete. Sustainability is not a project, but part of our everyday lives.


However, sustainability is one thing above all: multifaceted. As in nature, everything is connected to everything else in a certain way - and Kneipp is right in the middle of it. Everything we do sets something in motion, provides impetus for everything from biodiversity to climate protection. And that is exactly where we start: With the issues that are influenced by our actions. Conversely, these are often the areas that in turn have an impact on us as a company. Climate change does not stop at Kneipp, our supply chain or our raw materials.

Infographic Kneip Sustainability Efforts.

Sustainability cannot be compared to a to-do that you simply tick off at some point. It is an ongoing process in which progress is made step by step, in which new challenges constantly arise - and which is ultimately never complete. Sustainability is not a project, but part of our everyday lives.


However, sustainability is one thing above all: multifaceted. As in nature, everything is connected to everything else in a certain way - and Kneipp is right in the middle of it. Everything we do sets something in motion, provides impetus for everything from biodiversity to climate protection. And that is exactly where we start: With the issues that are influenced by our actions.

Conversely, these are often the areas that in turn have an impact on us as a company. Climate change does not stop at Kneipp, our supply chain or our raw materials.

In concrete terms: we are working on these topics

Good for the skin, good for the environment?

This is how we make our packaging more sustainable:

Reduce emissions, produce responsibly

In this way, we contribute to the preservation of natural habitats:

From human rights, diversity and equal opportunities to social commitment

What's behind it:

The Kneipp sustainability strategy

Kneipp sustainability: moving illustration of the 4 Ps
This is where we can really make a difference! The Kneipp sustainability strategy defines our four central fields of action: Product, Planet, Process and People.

Kneipp manufactures products that require natural raw materials and human labor. From this alone, we can derive all the fields of action of ecological and social sustainability that are relevant to us: This begins with the handling of natural resources for our products and our responsibility for planet Earth and our habitats; at the same time, however, it also involves the company's own processes (from the supply chain to production and waste disposal) as well as the living and working conditions of people inside and outside our company.


Our so-called 4 Ps cluster Kneipp's commitment to sustainability: Product, Planet, Processand People. We have defined specific goals and measures in all four fields of action and thus make our contribution to greater sustainability, because:

"Sustainability means responsibility and a company that does not take responsibility has no future."

Alexander C. Schmidt CEO of the Kneipp Group

Committed to sustainability:

Logo We support UN Global Compact, next to it atmospheric picture of dancing woman, sea in the background
Kneipp is a participant in the UN Global Compact.

We not only have high standards - we also measure ourselves against them

In concrete terms, this means that we are committed to external institutions and undergo independent certification (including ISO 14001 and EMAS). For example, we are part of the world's largest initiative for sustainable corporate governance: the UN Global Compact. This underpins our commitment to respecting human rights and labor standards, preventing corruption and protecting the environment and climate. Perhaps you have heard of the United Nations' 17 Sustainable Development Goals (SDGs)? These global goals form the basis of the UN Global Compact. You can use them as a compass to guide your efforts to secure peace, prosperity and the protection of our planet. We support these goals - and are therefore making our contribution.

EcoVadis Logo 2023-Sustainability Platinum Rating Kneipp
Kneipp has repeatedly received the Platinum Ranking from Ecovadis, the world's largest provider of sustainability ratings, and is among the top one percent of all companies assessed.

Tested in 21 categories: the EcoVadis sustainability rating

Kneipp is regularly rated by EcoVadis, the world's largest provider of sustainability ratings. This not only creates transparency for you; it is also an indicator for us of where we stand with our efforts. EcoVadis takes a close look at precisely this using 21 indicators - in the areas of the environment, labor and human rights, ethics and sustainable procurement. The result: our performance is rated as advanced in all areas - in the "environment" area, it is even rated as outstanding with the best possible performance level. The bottom line is that EcoVadis ranks us among the top 1% of all companies assessed and awarded Kneipp a platinum rating in 2022 and again in 2023.

Green Brand Logo Germany 2023&2024
Kneipp is one of the few brands to have been recognized as a Green Brand for the sixth time. The fifth star stands for the fifth successful re-validation.

Kneipp is a GREEN BRAND

Of course, we would not claim such a statement without official confirmation. But this is exactly what we received for the sixth time in 2023/2024 from the international organization of the same name. GREEN BRANDS awards the seal to brands that produce in an environmentally friendly way, are committed to preserving natural resources and are highly committed to the conservation and balance of nature and sustainability.